The archive illuminates the experiences not just of the LGBTQ community as a whole, but of individuals of different races, ethnicities, ages, religions, political orientations, and geographical locations that constitute this community. Historical records of political and social organizations founded by LGBTQ individuals are featured, as well as publications by and for lesbians and gays, and extensive coverage of governmental responses to the AIDS crisis. The archive also contains personal correspondence and interviews with numerous LGBTQ individuals, among others.
This provides a general knowledge of marketing emphasizing marketing mix elements and target markets for consumer and industrial products, marketing strategies, customer behavior, market planning, pricing and promotion.
Along with the marketing theories taught in class, the course also introduces students to real-world applications so that students can get a creative perspective of marketing and have an understanding on how to link marketing strategies to financial value.
A firm grasp on this course is crucial to successfully pursue the advanced marketing courses. It plays an effective role in the development of brands in contemporary marketplace and in creation and maintenance of mutually beneficial relationships between an organization and its key target markets.
This course examines the key managerial topics involved in planning, implementing and evaluating an Integrated Marketing Communications campaign using appropriate communication tools and media, with a main focus on the very common elements of advertising management and design.
MKT MKT Consumer Behavior This course enables application of psychological and behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior to identify needs as an input to the decision-making process of marketing managers.
This course examines the strategic implications of the internal, external and decision-making factors that impact consumer purchasing patterns with emphasis on managerial applications. It examines social and psychological influences on individuals and household behavior.
It also investigates buyer behavior models and applies them in the marketing decision making process. Taken in the final year, this module integrates all concepts and frameworks learned from previous marketing courses.
The purpose of this course is to prepare students for real world marketing challenges. As a result, this course builds the intellectual capacity of marketing major students in developing market driven strategies for the success of a firm in a dynamic business environment.
Topics covered in this module include: Any kind of research must have an objective and should be conducted impartially.
Each phase of this process is important. Accurate information about customers and competitors allows the development of a successful marketing plan. This course focuses on the techniques and methods of marketing research, emphasizes primarily on survey research and experimental design and offers students the opportunity to apply those in real situations.
The course introduces the students to the digital world of marketing, which is a modern trend in the marketing process.
The course teaches students how to implement effective E- marketing strategies and introduces students to the role of search engine optimization SEOpay per click PPConline advertising, viral marketing, online PR and social media in the marketing communication process.
International Marketing This course emphasizes on the trends and developments in the global marketing environment with analysis of marketing problems of international business. This also examines the marketing mix: Topics covered include import export, joint ventures as well as global marketing systems, the influence of international institutions, cultural, social, religious and political influences, stages of development, geographical problems and international product pricing.
MKT MKT Brand Management A specialized course on the strategic process of branding, which emphasizes on creating, building, maintaining and proactively delivering perceived customer value. Topics include brand characteristics, brand personality and self-concept, brand equity and the eventual brand strategy.
A critical analysis of the current leading brands will be covered as case study. It investigates the nature of services and associated challenges, emphasizes on relevant models, concepts, tactics and strategies for solving problems faced by various service organizations.
Concepts are illustrated using cases, examples, exercises on service blue printing, gaps models of service quality, a range of hard and soft measures including SERVQUAL to understand, monitor and develop marketing strategies for enhanced customer relationship management in a service setting.
Students learn the terminology of international business, and examine the influence of forces such as culture, economics, politics, and geography on business and markets.
Students are also introduced to international organizations including the World Bank, the International Development Association, the World Trade Organization, the International Monetary Fund, and develop a Bangladesh and South Asian perspective on international business and trade issues.
INB Global Competitive Analysis The course focuses on various theories and models for explaining competitive advantage of a nation. The strategies used by companies to sustain competitive advantage along with the sources are thoroughly explained. To support the theories and strategies many cases on many industries and countries are demonstrated.
The pattern of the world competitive scenario is investigated by observing countries that have been in the forefront in international competition and countries which are likely to be more competitive in particular sector in upcoming years.
INB Global Business Strategy Global business strategy provides a study of the development of business strategies in an international context in three main areas: Special topics include managing cultural diversity, ethical and political consideration, handling risk of international operations and strategic planning in developing countries.
How various players compete and how they become successful with their competitive strategy, in the international environment. Case analysis and recent issues are discussed.grupobittia.com is a website for booking hotel rooms online and by telephone.
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