Mention Uniqlo to any global citizen today and the associations of quality, affordability and fashionable come to mind immediately. That is how successful Uniqlo has become in recent years.
The revenue gain is deceptively low due to exchange rate effects and below-target growth in Hong Kong and Taiwan amid sluggish economic conditions.
Three main factors underpin our strong performance. First, customers fully appreciate the UNIQLO brand and LifeWear concept, thanks to effective digital marketing, including blogs and other social media. Second, our local-store management policy has been effective. Mainland China is huge, so we encourage individual stores to create product mixes that suit local climates and needs, reducing unnecessary inventory and improving profitability.
Weekly meetings with stores help resolve issues and improve their business costs ratios. Third, we reduced costs through a project to review new-store negotiations and overhaul logistics. With concerns about a Chinese economic slowdown now fading, we have decided to set challenging five-year growth targets of 1 trillion yen annual revenue and billion yen annual operating profit.
Key to this growth strategy will be the continued opening of approximately high-quality new stores each year, and a focus on improving per-store sales and profitability. We expect to create a network of over 1, stores in Greater China by FY Developing the required human resources to support this high-growth strategy in Greater China is an important challenge for management.
Ever since we began expanding the store network inI have been personally committed to training individual employees in the FR management philosophy through monthly discussions based on FR: In Spirit and Action and Mr. Yanai's own Notes on Becoming a Business Leader, among other topics.
It is our strong corporate philosophy that earns customer support.R&D, procurement of world-class quality materials, production focused in China, and the operation of stores around the globe. This seamless system allows UNIQLO to consistently offer its customers high-quality products at UNIQLO started to develop not only standardized stores with ues it deemed best suited to the market.
UNIQLO. Uniqlo understands this well – the brand is well-known for its fabric innovations. The company also hires Japanese textile masters called “Takumi”, who work closely with factories in China and Japan to continually develop new high-tech fabrics for Uniqlo.
How Uniqlo Develop the China Market by E-Commerce Through grupobittia.com How UNIQLO develop the China market by E-commerce through grupobittia.com Give a brief overview of the case and why the group picked it: Uniqlo has been entered into China market .
Uniqlo entered the Chinese mainland market in As of August [update], there were stores in China, including in Beijing, Guangzhou, Chongqing, Chengdu, Nanjing, Ningbo, Shanghai, Shenzhen, Shijia, Tianjin and Xi'an.
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We took a look at what four of the most popular retail-clothing companies are doing in the biggest market in the world: Uniqlo (from Japan). UNIQLO Greater China CEO. The Greater China market has enormous potential and we have improved the operation's profit structure considerably over the past two years.
With concerns about a Chinese economic slowdown now fading, we have decided to set challenging five-year growth targets of 1 trillion yen annual revenue and billion yen .