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The presence of natural minerals differentiates Himalayan from other bottled water brands 2. Himalayan is the only internationally accepted quality natural mineral water in India 3. Belonging to the parent company Tata, which has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too, Himalayan enjoys strong brand equity 5.
Himalayan stands out as an authentic brand in its category. Its association with the Tata group further enhances the trust and faith that it inspires among customers 4.
Playing upon the themes of being natural and pure in an artificial world, the brand is the perfect beverage of choice among wellness seekers Weaknesses 1. The company is competing on quality in a price sensitive Indian mineral water segment 2.
The target customer for the brand are low and geographically scattered making the distribution network complex and less profitable 3. The recent re-launch has confused the customers about the actual positioning of the brand Opportunities 1.
Himalayan enjoys an aspirational equity among consumers and has the potential of truly becoming an international and iconic brand 2. It can leverage the supreme distribution network of the parent company Tata to expand its markets 3. Association with a sport can further enhance the image of the brand Threats 1.
Intense competition from other major players in the mineral water segment and increasing capacity of competitor bottlers 2.
Excessive premium for high quality may hamper the brand in the long run 3. Regional players with a low cost structure and lower quality are posing huge threat to the overall profitability of the company Himalayan Mineral Water Competition.Bare Escentuals Inc. (Bare Escentuals), a subsidiary of Shiseido Co Ltd, is a cosmetic company which develops, markets, and sells mineral based cosmetics.
The company’s product portfolio comprises various skin care and makeup products. Bare Escentuals Inc. - Company Profile & SWOT Analysis, is a source of comprehensive company data and information.
The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a ˚ view of the company. bareMinerals is not demonstrated alone in department stores, therefore they are competing with other competitive brands that consumers are exposed to as well.
The clutter in the cosmetic industry makes it harder for brands like bareMinerals to stand out. bareMinerals say Our first ever mineral foundation and skincare serum in one.
This ultra-thin, skin-perfecting fluid provides seamless adjustable coverage, a natural finish and the look and feel of beautiful skin. "Bare Mineral Swot" Essays and Research Papers Bare Mineral Swot Bare Minerals versus Pur Minerals Kristina McClary English March 4, In the last ten years the cosmetics has transcends from chemical base to natural from foundations and blushes to lip color and eye makeup.
Bare Escentuals Inc. - SWOT Analysis examines the companys key business structure and operations, history andproducts, and provides summary analysis of its key revenue lines and grupobittia.com Escentuals (Bare) is a US based cosmetics company and is a .